The New York statute General Business Law section 350 seeks to protect consumers from companies' false advertising of goods and services. Our firm has used this law, namely in class actions, to attack the misrepresentations companies use in their advertising to lure consumers to purchase their product or service, for the consumer to discover only later that he/she was duped in the transaction. In the meantime, the consumer, having been induced into the purchase by relying on the advertising, may have gained little to no benefit from the service or product or worse, they stand in a worse position than before their purchase